mmm_data

# The dataset and its dictionary go beyond 25MB. Attaching the link to the dataset that contains the license and 
# gives credit to it's author.
# Link to the dataset: https://figshare.com/articles/dataset/Multi-Region_Marketing_Mix_Modeling_MMM_Dataset_for_Several_eCommerce_Brands/25314841?file=44743621 
# Reference: Anderson, Anthony (2024). Multi-Region Marketing Mix Modelling (MMM) Dataset for Several eCommerce Brands. figshare. Dataset. https://doi.org/10.6084/m9.figshare.25314841.v2