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VyjayanthiPolapragada / Influencer_Optimal_Selection

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This project aims to compare and analyze results from different optimization methods—MILP using branch and bound, MILP using branch and cut, and Genetic Algorithm—to identify the best approach for selecting influencers based on engagement and cost for a marketing campaign.

python data-science genetic-algorithm pandas data-analytics optimization-algorithms branch-cut branch-bound-algorithm milp-optimisation
  • Updated Jan 1, 2025
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